Mr. Smith has been working in the
Industry for over 40 years. He began as advertising manager
for a 34-store supermarket chain in Memphis, Tennessee in 1960.
Ralph moved through radio sales at KARK in Little Rock to Southwest
Regional Manager for the Radio Advertising Bureau to Network
Development Coordinator for KRLD in Dallas.
In 1977, Ralph accepted the position
of General Manager of Hernreich Radio Properties of Fort
Smith, which at that time included KXXI and KFPW. For
five years from 1980 through 1985, he served in several
capacities including Accounts Manager and Creative Director
with the regional agency, Bedell, Inc. in Fort Smith,
Tulsa and Joplin. Prior to opening Advertising Plus,
Inc., Ralph was the sole proprietor of Pro Marketing
Companies. This firm focused on advertising, marketing,
sales promotions and training systems. In 1989 he formed
Advertising Plus, Inc.
