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Advertising
Plus recenty announced its acquisition of 4 new major accounts
during the third quarter of the year (2005). These include
one with the City of Fort Smith, which retained the agency
to redevelop and enhance the City's website.
LATCO, Inc. of Lincoln named Advertising Plus its agency
of record. LATCO is a $110 million-plus regional construction
firm throughout the Southeastern and Midwestern United States.
PeerMe, Inc. of Mountain View, CA chose Advertising
Plus to build its identity campaign, website, and online advertising
effort. Advertising Plus won a design competition among international
agencies in order to win the business. PeerMe is a privately-held,
international peer-to-peer communications technology company
with additional offices in Tokyo, South Korea, hina, India,
Bulgaria, and Austin, TX.
Southern Personnel Management, Inc. of Van Buren, a
$70 million-plus human resources outsourcing/consulting company,
named Advertising Plus its agency of record for all marketing,
public relations, and advertising efforts. SPMI is a full-service
company providing payroll, worker's compensation, OSHA compliance,
risk management, loss prevention, and benefits work for businesses
in 49 states.
The City of Fort Smith chose Advertising Plus to design
and develop its new city website portal. The design will include
Advertising Plus's customized content management system and
will provide a more user-friendly experience. The website
will be located at www.fsark.com.
In September 2005, Advertising
Plus was selected as the print agency of record for the Asa
Hutchinson for Governor campaign. The announcement was made
in an edition of Campaigns & Elections magazine. More
details to follow.
Fort Smith and two other entities
have agreed to pay consultants $40,000 to help fight off a
Department of Defense
recommendation to strip the 188th Air National Guard wing
of its jet fighters and two thirds of its members.
The city, the Fort Smith Regional Chamber of Commerce and
the Fort Smith Regional Airport Commission have
agreed to split the cost of hiring Advertising Plus of Fort
Smith and retired Col. Brock Strom.
Advertising Plus and Strom will assist a task force in preparing
to defend the Arkansas Air National Guard’s
188th Fighter Wing against recommendations that its F-16C
Falcon fighters be retired or reassigned and that
it lose 670 of its 1,000 jobs.
City Economic Development Coordinator Tracy Winchell said
Advertising Plus will be paid $5,000 a month for
four months. City Administrator Bill Harding said Strom will
be paid $10,000 a month for two months.
Winchell said Advertising Plus, headed by chairman Mark Myers,
will put together briefing books, write testimony
and act as a congressional liaison.
Strom retired Wednesday as chief of operations at the Air
National Guard headquarters in Washington, D.C.
He was invited to assist Fort Smith by his longtime friend,
Col. Kevin Wear, deputy commander of the 188th.
Strom will use his military expertise and knowledge to help
Fort Smith shape its message and to analyze and
respond to how the Base Realignment and Closure Commission
and Department of Defense.
The task force is preparing for a hearing before the commission
that has tentatively been scheduled for July 11
in San Antonio.
Mark Myers
Buys Controlling Interest in Ad Plus Inc. from Ralph Smith
May 10, 2005 - Long-time Arkansas area
marketing and advertising professional, Ralph Smith, has sold
controlling interest in Advertising Plus, Incorporated to
Mark Myers, a Van Buren, Ark. public relations consultant.
“Having the opportunity to work
with a well-known and consummate professional like Ralph Smith
made this merger irresistible. From a business perspective,
one clearly sees the growth potential as exciting, considering
our combined resources,” Myers stated.
Smith added, “The potential market
for our joint efforts made this a ‘must-do,’ not
just for Ad Plus, but for our clients as well. Mark’s
ability, contacts, and the additional services that he brings
to the table really made this attractive to me. Our staff
is positively energized and our clients should be elated.”
Smith will remain a shareholder in Advertising
Plus, Inc. He will assume the role of Founder and Principal.
Myers will become Chairman and CEO of Advertising Plus, Inc.
Both will be members of the Board of Directors.
Advertising Plus has been in business
in Fort Smith, Arkansas for over 16 years. The agency has
won over 70 Addys for its work in TV commercials, radio commercials,
print materials and web design. Most recently, it won four
Gold Addys at the Fort Smith Ad Club awards banquet for Consumer
Web Site, Logo design, Newspaper Ad and Interactive Opening
Video.
Mark Myers has owned and operated Myers
Global Media Group, Ltd. It specializes in corporate communications
and political consulting. He served as Asa Hutchinson’s
campaign manager in his bid for the open congressional seat
in 1996 for Arkansas’ Third Congressional District. He
left Arkansas to temporarily join Hutchinson’s Washington,
DC staff. Myers subsequently returned to Arkansas to manage
a second congressional race, and has served as a consultant
to corporations, congressional, legislative and local candidates.
Additionally, he served as the Public Relations Manager and
Marketing Communications Manager for the former publicly-traded
company, Loislaw.com.
Myers Global Media Group, Ltd
and Advertising Plus, Inc. will remain separate entities.
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